A recession is never easy. If you've been through one before: you know just how stressful and financially challenging it can be. But if you are a freelancer of any type, your income in many ways is never dependable. Some freelancers have said to me that if you can't "make it" during a recession, then you simply aren't a successful freelancer. Well, that's a personal opinion that I won't comment on -- I think everyone needs to decide how they feel about that.
Marketing is important -- for every freelancer. In a recession, marketing is just as important as it is during other times. Reaching out to potential and current clients can only help you. Some freelancers actually like to make cold calls. Others prefer to send emails. Whatever method you choose -- choose something you are confident at and feel will work.
New opportunities exist in any economy. Some freelancers have said that their income has actually picked up during the economy. A reason for this is that some companies have gotten rid of their full time or part time employees and are turning to freelancers. There may be other factors, but opportunities do exist.
You still offer solutions to many companies. While some clients may cut back on projects saying that now isn't the right time, a freelancer may discover that they still offer the best solution to many companies. That they are in demand and that their skills are needed. This is also an ideal time to try new things and to take classes to improve their skills.
photo credit: Yoshi Aka sxc.hu
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